Conversational marketing results in the accumulation of large volumes of data that pose serious questions about data protection and the law. The challenge of meeting demands such as GDPR and... Read More
Author: James Cube
1. Scaling Personalized Conversations The essence of conversational marketing is the ability to make specific and detailed appeals to customers, but adapting this to a large audience is a major issue.... Read More
Conversational marketing is a new concept that has altered the ways that firms communicate with their clients and how they engage them. However, it is also notable that there are... Read More
Social media is not a connection tool only; it is a potent demand-generation mechanism. Social selling uses these channels to foster relationships, create relevance, and ultimately funnel leads to your... Read More
Customer journey mapping is another incredible weapon in the data-driven marketer’s arsenal. Mapping the entire process, starting from the first time an individual interacts with the company all the way... Read More
Unveiling customer insights Customer knowledge is the core of marketing efforts and activities. With the help of accurate and efficient instruments for analysis, it is possible to determine the target audience... Read More
Fundamentally, data-driven marketing is a process of utilizing one of the most powerful trends—data—in order to develop strategies that will be appealing to the target consumers. Well, the days of... Read More
Kiranbir, we’re delighted to have you at AITech Park, could you please share your professional journey with us, highlighting key milestones that led you to your current role as a... Read More
For companies looking to improve their marketing and sales strategy, LinkedIn Sales Navigator and MarketingCloudFX are excellent resources. LinkedIn Sales Navigator's vast network and sophisticated search features make it easier... Read More
Ultimately, this is the reason why, in order to sell to your current audience as well as potential clients and generate sales, you simply must have a well-crafted B2B Contact... Read More