LIXIL Group Corporation (Japan) is one of the leading producers of ceramic sanitary ware. Expansion and new product development are the main strategies adopted by this organization. In August 2018, the company opened a new ceramic sanitary ware production plant in India with an investment of USD 65 million. Approximately 80% of the plant’s production will cater to the Indian market, and the remaining 20% will be exported to the global market. This development helped the company to expand its presence in the Indian market. In April 2019, the company launched two new bathroom collections under the brand name of INAX at Milan Design Week. This helped the company to meet the increasing demand from the global market.