Digital marketing is an ever-evolving field that offers businesses numerous opportunities to connect with their audience in innovative ways. The integration of artificial intelligence and machine learning has revolutionized digital marketing by providing deeper insights into customer behavior, enabling personalized marketing campaigns, and automating repetitive tasks.
Digital marketing is the use of digital channels, such as websites, social media, search engines, email, and mobile apps, to promote products or services to potential customers. It encompasses a wide range of strategies and tactics designed to connect with audiences online.