With the shift of trends in SEO, voice search has remained one of the significant features that companies need to integrate into their marketing plan. Nowadays, thanks to new improvements in artificial intelligence (AI) and the widespread of voice assistants such as Siri, Alexa, Google Assistant and so on, voice searches are also increasing. That is a massive market and by 2024 it is expected that more than 35% of all internet searches will be voice-based making it essential for organizations to tailor content to the voice-search consumer. The idea then for companies who want to be ahead of the competition is to learn how to make the best out of voice search.