Promotion in the 7P's: How to Communicate Your Service Effectively

Promotion is the communication aspect of the marketing mix. Service-based businesses must ensure they effectively communicate the value of their services to customers. Unlike tangible products, services cannot be seen or touched before purchase, making effective promotion crucial.
Promotion Techniques:

Advertising: Online ads, TV commercials, and billboards.
Public Relations: Building positive brand reputation through media coverage and influencer partnerships.
Sales Promotions: Offering discounts, limited-time offers, or loyalty programs.
Example: Hotels use promotions like early bird discounts or exclusive packages to entice travelers and drive bookings.