While not a direct ranking factor, SEO Search Engine Optimization: Latest Trends & Updates notes that strong social engagement amplifies SEO indirectly. Shares, likes, and mentions drive traffic, earn backlinks, and increase brand awareness. SEO Search Engine Optimization: Latest Trends & Updates suggests integrating SEO with social media strategies for maximum impact. Brands creating viral, shareable content strengthen their overall online authority, making social synergy essential for modern SEO success.