The Fundamentals of Social Media Marketing: A Beginner’s Guide

Over the years, social media-based digital marketing has started to play a top-of-funnel role, allowing marketers to enhance brand awareness, strengthen customer engagement, and promote products and services. But you must understand that running a successful social media drive is a complex task, requiring specific skills and expertise. This makes the novice in marketing quite nervous; they cannot understand where to start, which social media platform should be used, and what kinds of tools are available for analytics and reporting. Worry not!