From Connectivity to Outcomes: The New IoT Business Model
IoT businesses are shifting focus from connectivity metrics to measurable outcomes. Instead of selling data plans, providers deliver performance guarantees, automation, and insights. Integration-first connectivity supports this model by embedding network access into workflows. Outcomes such as uptime, latency, and data accuracy become the true value drivers. This change benefits both IoT brands and MVNOs by aligning incentives around results. As IoT solutions mature, outcome-based connectivity will define competitive advantage across industries.