Nicotine pouches power Swedish women to go smoke-free, study reveals

Oral nicotine pouches are revolutionising women’s smoking cessation rates and propelling Sweden closer to becoming the world’s first smoke-free nation, a new study has revealed.

The ‘Power in a Pouch’ report, launched today by campaign group Smoke Free Sweden, shows how these tobacco-free products have become a decisive factor in Sweden’s progress, particularly among its female population, who are quitting smoking faster and more effectively than ever.