Performance Marketing vs Digital Marketing: What’s the Difference?
In today’s fast-paced online world, the terms digital marketing and performance marketing are often used interchangeably. However, they are not the same. Whether you're a small business owner, a startup founder, or simply someone trying to grow your online presence, understanding the key differences between the two can help you choose the right approach. In the end, both performance marketing and digital marketing have their place in a brand’s growth journey. It’s not about choosing one over the other but understanding how each fits into your business goals.